CI
The CI of Samyang Group
It embodies the confidence that stems from 100 years of history, trust, and expertise.
Introduction
to the CI
The CI of the Samyang Group is a meticulously designed logo centered around our name, Samyang, representing the confidence built on 100 years of history, trust, and expertise. It was developed in collaboration with Brody Associates, led by world-renowned designer Neville Brody, specializing in branding and typographical design.
Subsidiaries
To ensure a consistent brand identity across all Samyang Group subsidiaries, we provide CI application guidelines. These guidelines ensure the consistent application of lock-ups, reflecting Samyang's current relationships with its subsidiaries and future-proofing the corporate identity.
CI Guidelines
Corporate Colors
- Legacy Blue
- White - Legacy Blue
- Black
- White
Size Regulations
The CI logo complies with minimum size regulations and is applied in either the primary or reduced version, distinguished based on readability at a specified threshold. The primary version is applied when the CI width exceeds 30mm, and the reduced version is used when the width is 30mm or less.
Clearance Space
The spacing guidelines ensure that the CI logo maintains optimal readability and visibility. When applied across various media, the centerline and spacing rules must be followed to prevent interference from other elements or complex patterns.
Dynamic Impact
Dynamic Impact is a symbolic visual language extended from the "Y," a defining feature of the Samyang CI logo. Samyang Group’s technology, products, and the customer experiences that arise from the group’s contributions to the world are conveyed through a segmented spatial layout.
